Speech to the Royal Australian and New Zealand College of Psychiatrists Conference, Rotorua, 16 October 2009
I would like to set the scene for today’s discussion of pharmaceutical company sponsorship by looking at the whole range of tactics used by corporations and industry lobby groups to gain political and commercial advantage. I hope that examples from other spheres will illuminate the issues that you face.
The book tells the story of how the New Zealand government handled the unwelcome news of contamination of corn crops with genetically-engineered seeds. Officials succumbed to industry lobbying, quietly changed the regulations to “allow” contaminated crops. ‘managed’ the risk of politicians and the public objecting by keeping the whole incident secret. The book is not about the corn but about the political management. It takes readers step-by-step through the crisis, based on original documents from an unhappy insider.
A based on hundreds of leaked public relations papers, the book shows how PR consultants think and act when they are being paid to try to influence politics. It shows the range of techniques used by PR companies to manufacture political support for their clients and dirty tricks they use to stop their client’s opponents being heard.